Auction FAQs

Frequently Asked Questions About Auctions

Frequently Asked Questions About Real Estate Auctions

Definitions to Terms Frequently Used at Auctions


What is an auction sale?

When an individual or company needs to convert assets to cash, the quickest and usually most cost effective way of doing this is to conduct an auction sale. To understand how an auction sale works, you must realize that this method of sale is just that .... a method of sale. There is nothing tricky to an auction, it's plain and simple supply and demand economics. An auction congregates all levels of buying power, from developers to end-users, from wholesalers to retailers. These buyers bid against each other based on the values that exist in their market place. The competition that occurs between the buying powers ultimately determines the "fair market value" of the goods or property being sold. Because the auction process is done in an expedient manner, costs are maintained at a minimum, and financial recovery is almost immediate.

What are the advantages of selling at auction?

  • Fastest method of sale - there is an exact date of sale, thus lowering carrying costs.
  • Solve access problems - have only one or two showings/viewings, not one for every prospective buyer.
  • Auctions are the fastest growing marketing method.
  • Sets maximum market value.
  • Because there are rarely contingencies, there will be no prolonged negotiations.
  • Intense marketing campaign will result in increased interest and visibility for your sale.
  • Sold "As-Is, Where-Is" - this relieves the Seller of many liabilities.
  • Creates competition and an urgency-to-buy among informed buyers.
  • Sellers can set a minimum bid on real estate while leaving the top bid open-ended; this creates the opportunity to realize higher selling prices than if you were asking a fixed price.
  • Solve inspection problems - all testing and due diligence is performed prior to sale.
  • If your property doesn’t sell on auction day, we will automatically list it for you.
  • Real Estate typically has a non-refundable deposit with a 45 day unconditional closing.
  • Personal Property net proceeds are typically remitted to you within 5 business days with prompt removal of the property.

Who needs an auction?

  • Estates or Division for Heirs - Heritage offers turnkey estate settlement. Real Estate, furniture, antiques and collectibles can all be sold in one day, thus relieving the executors, administrators and families of these tasks.
  • Individual Property Owners wanting to sell their home or an investment property.
  • Developers wanting to "close out" an existing development and move on to a new project.
  • Companies going Out-of-Business - Real Estate, equipment and inventory can be sold in one day giving you a "quick cash" sale with no collection issues.
  • Attorneys and Trustees who want to lower their liability in the disposition of assets and eliminate holding costs, thereby increasing the net proceeds.
  • Government Agencies and Banks looking to put property back into the hands of the private citizen.

Your still thinking about holding your property with hopes of a higher price? Consider this ...

  • Our methods will eliminate holding costs and stop those negative cash flows that drain away your investing potential.
  • Economic instabilities and uncertainties could cause a marked decline in value.
  • What is the present value of the CASH you could have TODAY when compared to that unknown amount that you might receive at an unknown time in the future?
  • Insurance, maintenance costs, taxes, mortgage interest and payments continue to build.

Why is more real estate being sold at auction now?

Auctions are a fast and efficient method of getting the highest fair market value for your property. Auctions motivate buyers by encouraging them to bid in order to acquire want they want.

Can I sell personal property (furniture, cars and other household items) at the same time?

Yes! We can sell the real estate and its entire contents on the same day.

What is an absolute or unreserved auction?

In an absolute or unreserved auction the property will sell to the highest bidder regardless of the price. Traditionally, more bidders attend an absolute auction and usually bid a higher amount.

Can I set a minimum price on my real estate?

Yes. Before the sale, we will analyze your property and then consult with you about a reserve or minimum price. This price is never advertised or disclosed to any of the bidders.

What if the final bid is not close enough to the price I'm looking for?

You can reject the final bid. We will continue to market your property for a short while in order to obtain you an acceptable offer.

After I agree that Heritage will conduct my auction, is there anything I can do to help the outcome of my sale?

Yes! Do not discuss the price of your property with anyone before the auction. That's what you've hired us to do! Direct all inquiries back to Heritage.

What is an Absentee Bid, Call-In Bid or Bid Order?

Bid in writing from an absent bidder which is executed by auction personnel. Many Auctioneers offer the service of "bid orders", "call-in bids" or "absentee bids". That is if you need to leave and your item has not come up for bid yet, you can leave the highest bid that you would go to on the item. There will be an assigned bidder to bid as if you were there, getting the article for the best price, not necessarily the highest bid you left. Naturally, if another bidder bids higher than your "order", "call-in" or "absentee" bid you will not receive the item.

What is an Auctioneer?

Person who invites the bidding at certain increments and calls the final price. Auctioneers are professional licensed individuals who are bonded by the State to protect you. To better work for their clients, they maintain their education through seminars, professional organizations and extended courses like CAI (Certified Auctioneers Institute) at Indiana University. There are laws and requirements auctioneers must follow to keep their licenses, so you are protected.

What is a Cashier?

Person who registers your name and gives you a bidder number, adds up your bill, and gives you a receipt after you pay.

What is a Clerk?

Person who writes down all auctioned items, the final bidders number and the bid amount, so the Auctioneer will have a record and you'll have a receipt.

What is an Inspection?

You are invited to view all the items prior to auction. Auctions are one of the few places you are encouraged to handle and inspect the items for sale so that you know what you’re buying. Traditionally, there are no resales - all goods are sold as is, where is, no guarantees.


What is Registration?

Before bidding, register with the Cashier. You will receive a bidder card. It is your contract with the Auctioneer. Don’t lose it; you are responsible for purchases made against that bidder card number. When the auction is ready to begin, the Auctioneer will go over the rules, times certain objects will sell and anything else you need to know. The Auctioneer will also answer any questions you have at this time.


What is a Reserve?

Price wanted at an auction.

What is a Ringman or Bid Assistant?

Person who helps the Auctioneer answer questions and take bids.